Services
F37® Foundry is set up for every aspect of brand-asset creation. From creating comprehensive font families to logos and localisation. We’re here to steer & support you every typographic step of the way.

Expedia
Logotype design and optical crafting for Expedia, one of the World's biggest online travel shopping companies. Commission: Greene & Sons
Gousto
Logo crafting and optical refinement for Gousto — the award-winning food box company making home cooking simple. Commission: Superunion

ITV
Channel numbers for one of the biggest commercial TV networks in the UK. Commission: Dixon Baxi
Serpentine Gallery
Variable logo and optical refinement for Serpentine Gallery, a free-entry, world-renowned art gallery. Commission: Hingston Studio
Color Fonts
THE LATEST TECH
Color Fonts are fonts with predefined colour palettes and effects applied within the font files. Whilst it may sound simple to do yourself (i.e. choose a font and select a colour), having your typeface set with distinctive effects designed from scratch, ensures uniqueness and guarantees that all those working with your font don’t slip up when trying to match the colour and/or effect themselves.
Hinting
technical development
Hinting (or screen optimising) is about giving subtle instruction from the font to the screen’s renderer so they’re more legible when there are limited pixels to display on. All fonts work well at large sizes and on high-resolution screens, but we’ll make sure your font stays crisp in smaller sizes and lower resolutions digital environments too.
Hinting
Whether you need a new logotype or an updated cut, a font that speaks the local language, some modification, coding or hinting, we can get your type looking just how you want it to.
Contact us with an enquiry

