F37 Bella®

Pistilli (1925—2003) was head of lettering design at the advertising agency. Frances Elfenbein met him first in 1957 at Sudler & Hennessey. She writes: “John was the most skilled and creative letterer I had the privilege of knowing. He did the finished lettering for most of the designs Herb Lubalin created [at S&H], always adding refinements to the very rough sketches he received from Herb.” In 1964, Herb Lubalin made a typeface with him called Pistilli Roman.